Paul Cherry
American business writer

Paul Cherry

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American business writer
Gender:
Male
Places:
United States of America
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Writer
Work field:
Literature
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Paul Cherry is an American author, professional speaker, and business trainer, who writes and lectures internationally on sales effectiveness, customer-relationship management, and sales leadership. His book, Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants,made it to BookAuthority’s “Best Sales Books of All Time.” He lives in Wilmington, Delaware, outside of Philadelphia.

Cherry is the founder of Performance Based Resultswhich delivers B2B sales training and performance coaching to teams and managers in corporations across the USA and Canada. Through his organization he has helped more than 1,000 entrepreneurial, cutting-edge companies, including 175 of the Fortune 500. Cherry’s sales presentation methods have been featured in publications such as Sales & Marketing Management and Selling Power. He has been acknowledged as one of the best proven sales leaders.

Cherry is a graduate of the University of Delaware where he holds a BA and MPA degree. He has been a member of the National Speakers Association and is a frequent keynote speaker and presenter at colleges, corporate events, business-to-business publishers and live education webinars.

Publications

Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) was published in 2006. A second edition (HarperCollins Leadership) was released in 2017. Questions That Sell was identified and ranked as one of the “100 Best Sales Books of All Time” by BookAuthority and has been published in four languages. The book has received numerous positive reviews. CRM Magazine states, “Cherry gives readers key questions that get orders and a process to uncover the real needs of their customers.”Michael C. Gray of Profit Advisors comments, “Questions That Sell is advanced sales education material that will be valuable for anyone who needs to persuade others.”. WeZBest states: “This great book was written for salespeople, but it’s relevant to non-sales professionals; all of us are selling every single day.”. Dan Beaulieu of I-Connect007 writes: “He makes us realize that questioning is an art, a craft that must be studied and perfected.”.

Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Teams’ Performance (Wiley) was published in November 2010 and coauthored by Patrick Connor. Anna Price at Amazon stated, “...this is the BEST sales training/information I have ever experienced. Learning the ‘art’ of how to ask questions has transformed the way I conduct my sales calls and has helped me to close deals much sooner.”A reviewer at Barnes & Noble noted that “the book pushes past the usual employee/supervisor protocol to practical, why didn’t I think of that wisdom.”

The Ultimate Sales Pro – What The Best Sales People Do Differently (HarperCollins Leadership) was published in August 2018. The Mezzanine Group states “The Ultimate Sales Pro is a great read full of practical and sage advice.”. Business author Scott M. Aughtmon writes “...a great book. What I loved about it was how Paul weaves his own personal story throughout the book so you learn powerful, sometimes unconventional strategies, in the context of the real-world.”CEO business coach Denita Connor remarks “I’ve known Paul for more than 20 years. Unlike so many me-too sales books, The Ultimate Sales Pro is packed with innovative and radical ideas to catapult your sales career.”

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