Mark Penn

Mark Penn is an American businessman, pollster, and political strategist. He is best known as the chief strategist for Hillary Clinton's 2008 presidential campaign and has advised numerous other political figures and corporations.

Mark Penn has a background in market research and public relations. He has worked for various advertising agencies and is the co-founder of the public relations firm Burson-Marsteller.

Mark Penn has played a significant role in American politics, serving as a pollster and strategist for various political campaigns. He is known for his data-driven approach and has worked on campaigns for candidates ranging from Bill Clinton to Tony Blair.

Mark Penn's book Microtrends explores the concept of "microtrends," which are small, but influential, groups of people who can have a significant impact on culture, politics, and the economy. The book identifies various microtrends and analyzes their implications.

As of September 2021, Mark Penn is the chairman and CEO of the investment firm The Stagwell Group. He continues to be involved in political consulting and has provided strategic advice to various companies and organizations.