Joel Runyon

Joel Runyon is the founder of Impossible X and blogger at IMPOSSIBLE. He is also the founder of Paleo Meal Plans LLC. He is an athlete, endurance runner, businessman, and speaker. His TEDx talk has received over 215,000 views. He is a frequent writer on Huffington Post, Virgin.com, LifeHack and Mind Body Green.

Runyon founded Impossible Ventures in 2012 and has developed multiple brands under the Impossible umbrella. In 2016, he later renamed the company to Impossible X LLC.

Through the company, Runyon has developed four apps and worked with multiple startups including SpotHero, Simple Energy and Chicago.com to help them grow their organic and paid traffic.

He also developed a blog, Impossible, with a focus on mental toughness and fitness. He has interviewed elite athletes like Kyle Maynard, David Goggins, and Bobby Maximus. on his podcast Impossible Podcast.

In 2011, Impossible X launched an apparel line, Impossible Gear featuring the trademarked Impossible logo.

Some of the branded sites and services within IMPOSSIBLE include:

• Impossible HQ
• Impossible X
• Impossible Podcast
• Impossible Fitness
• Impossible Nutrition
• Impossible Gear
• Impossible TV
• Impossible.org

• "Living the Impossible | Bethel College Magazine". www.bethelcollege.edu. Retrieved 2016-01-11. 
• "Impossible Ventures - Android Apps on Google Play". play.google.com. Retrieved 2016-01-11. 
• "Impossible Ventures LLC Apps on the App Store". iTunes. Retrieved 2016-01-11. 
• "Impossible Radio with Joel Runyon by Joel Runyon on iTunes". iTunes. Retrieved 2016-01-11. 
• "Impossible Gear". Impossible X™. Retrieved 2016-01-11. 
• "Apply for a Trademark. Search a Trademark". trademarkia.com. Retrieved 2016-01-11. 
• https://impossiblehq.com/business-structure/

After seeing success in the fitness space, Runyon also launched several websites and apps based on the paleo diet. In 2016, Runyon spun these apps & websites out into a new business named Paleo Meal Plans LLC in order to deliver meal plans, and other digital products in the paleo nutrition space.

In 2011, Runyon released an ebook entitled Impossible: The Manifesto.

He has also written two fitness guides: Impossible TRI (defunct) and Impossible Abs.

In 2012, Runyon raised over $26,000 to help build a school with the non-profit Pencils of Promise.

Runyon has raised over $101,000 total through Impossible.org, the philanthropic branch of Impossible X.

In 2014, Runyon announced he would be running 7 ultra marathons on 7 continents in order to help build 7 schools with Pencils of Promise. As of January 1st, 2017, he has raised over $112,,000 and finished three races.