Elliot Grainge

Elliot Cecil Grainge (born November 6, 1993) is a British record executive. He is the founder and CEO of 10K Projects, an independent record label. His label represents hip hop and rap artists including Trippie Redd, Tekashi 6ix9ine, and Iann Dior. Grainge is the son of Universal Music Group executive Lucian Grainge. He is married to social media personality and model Sofia Richie.

Grainge was raised in the United Kingdom. He is the son of Lucian Grainge, and his first wife, Samantha Berg. His father was for a time CEO of Universal Music Group, and he grew up as a music industry insider. Grainge moved to the United States in 2009.

He attended Northeastern University in Boston. As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston. After graduating from Northeastern with a bachelor's degree, Grainge moved to Los Angeles, where his family lived.

Grainge started the independent record label 10K Projects in 2016 in Los Angeles. His label has signed musicians such as rappers Iann Dior, Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces. Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records.

In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records. It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020. Grainge's company acquired music label Homemade Projects in February 2022.

As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles.

On April 20, 2022, Grainge became engaged to social media personality and model Sofia Richie. They were married on April 22, 2023 in the South of France.