Introduction
Brat, also known as Brat TV, is a digital media network available on YouTube, which launched in 2017. The network features original programming designed for a teenage audience to view on digital platforms. The original scripted programming features popular teenage social media personalities, in videos ranging from six to twenty-five minutes. Brat's flagship web series Chicken Girls starring multiple social media influencers has led to Chicken Girls: The Movie which has over 22 million views. Brat has also produced shows starring numerous TV and movie stars such as Anna Cathcart, Addison Riecke, Francesca Capaldi, and Emily Skinner.
History
Brat or "Brat TV" was launched in 2017 by television writer Rob Fishman and Darren Lachtman, as an online network featuring scripted content streaming for free on YouTube. The company originally received $2.5 million in seed funding from a range of investors. Fishman saw a gap in the online market for high quality teenage programming available for free on digital platforms. The content is structured as several short-form web series starring popular teenage internet celebrities. Fishman noted how the selected social media personalities all brought their own established audiences to Brat's programming, describing them as "under-leveraged media property". The name of the network was inspired by the "Brat Pack" movies of the 1980s.
Brat premiered its first multi-cam sitcom; Hotel du Loone starring Hayley LeBlanc in June 2018. The series Chicken Girls produced a digital film in 2018 as part of a deal with Lionsgate and its digital content division Studio L. Prior to the film's release, Brat and Lionsgate amicably canceled their partnership. The film was designed to provide an alternative to what had been covered in the series, and premiered in June.
In December 2018, Brat premiered the Brat Holiday Spectacular starring Mackenzie Ziegler and Annie LeBlanc.
In March 2019, Brat premiered Spring Breakaway starring Lilia Buckingham, Anna Cathcart, Kianna Naomi, William Franklyn-Miller, and Annie LeBlanc.
Programming
Current programming
| Title | Premiere date | Current season | Source(s) |
|---|---|---|---|
| Single-camera series | |||
| Mani | August 30, 2017 | 4 | |
| Chicken Girls | September 5, 2017 | 5 | |
| Total Eclipse | April 5, 2018 | 4 | |
| Zoe Valentine | January 16, 2019 | 2 | |
| On The Ropes | February 25, 2019 | 1 | |
| Stuck | March 27, 2019 | 1 | |
| Red Ruby | April 29, 2019 | 1 | |
| Crown Lake | June 20, 2019 | 1 | |
| Crazy Fast | December 2019 | 1 | |
| Sunnyside Up | December 2019 | 1 | |
| Talk show | |||
| Brat Chat | June 3, 2018 | 1 | |
Films
| Title | Premiere date | Source(s) |
|---|---|---|
| Chicken Girls: The Movie | June 29, 2018 | |
| Brat Holiday Spectacular | December 21, 2018 | |
| Spring Breakaway | March 15, 2019 | |
| Intern-in-Chief | August 23, 2019 |
Former programming
|
Denotes series is no longer available to view online |
| Title | Premiere date | Finale date | Seasons | Source(s) |
|---|---|---|---|---|
| Single-camera series | ||||
| Misshaps |
June 12, 2017 | August 7, 2017 | 1 | |
| Cody & Lexy |
July 27, 2017 | August 17, 2017 | 1 | |
| Keys |
July 29, 2017 | February 16, 2018 | 1 | |
| Spot The Dog | August 31, 2017 | September 23, 2017 | 1 | |
| Flunky's Upset | September 27, 2017 | November 2, 2017 | 1 | |
| Attaway Appeal | September 28, 2017 | November 10, 2017 | 1 | |
| Afterschooled | January 11, 2018 | February 8, 2018 | 1 | |
| Overnights | March 2, 2018 | March 30, 2018 | 1 | |
| Brobot | April 16, 2018 | May 14, 2018 | 1 | |
| Dirt | May 4, 2018 | February 22, 2019 | 2 | |
| Baby Doll Records | June 4, 2018 | July 16, 2018 | 1 | |
| Boss Cheer | June 21, 2018 | February 21, 2019 | 2 | |
| The Talent Show | August 27, 2018 | October 11, 2018 | 1 | |
| A Girl Named Jo | July 3, 2018 | August 6, 2019 | 3 | |
| Sketch comedies | ||||
| My Not So Sweet 16 |
July 7, 2017 | July 7, 2017 | 1 | |
| Too Cool For School | July 8, 2017 | July 22, 2017 | 1 | |
| Multi-camera series | ||||
| Hotel Du Loone | June 27, 2018 | August 22, 2018 | 1 | |
| Reality series | ||||
| The Pain of Painting |
July 19, 2017 | August 9, 2017 | 1 | |
| Sheltered |
July 21, 2017 | August 11, 2017 | 1 | |
Other media
Books
In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the Chicken Girls series, entitled "Rhyme and the Runaway Twins".
IGTV
- Attaway Looks
- Brat Radio
- Fast Friends
- Fly So High
- Wednesday Wisdom
Podcast
In August 2019, Brat partnered with Art19 to produce a set of podcasts, the first of which will serve as a spin-off of Attaway Appeal.