CWP
Frequently asked questions
FAQ
Who was C. W. Post, and what is he known for?
Charles William Post, commonly known as C. W. Post, was an American innovator, breakfast cereal and foods manufacturer, and a pioneer in the prepared-food industry. He is best known for founding what is now Post Consumer Brands, a prominent cereal company.
Where was C. W. Post born and raised?
C. W. Post was born on October 26, 1854, in Springfield, Illinois. He grew up in Springfield, which was also the adopted hometown of President Abraham Lincoln during Post's childhood years.
What led to C. W. Post's interest in the food industry and breakfast cereals?
After experiencing a mental breakdown due to the stress of his career in farm machinery manufacturing, Post began searching for a cure for his health issues. During his travels, he became interested in the chemistry of digestion. He later founded Postum Cereal Co. and introduced his first breakfast cereal product, Postum cereal beverage, in 1895. This marked the beginning of his venture into the breakfast cereal industry.
How did C. W. Post contribute to the development of breakfast cereals?
C. W. Post is credited with creating some iconic breakfast cereals, including Grape-Nuts and Post Toasties (formerly Elijah's Manna). He was known for his innovative approach to food production. However, he faced legal challenges, such as a lawsuit regarding the claim that Grape Nuts could cure appendicitis.
What was the legacy of C. W. Post, and how did his family continue his work?
C. W. Post's daughter, Marjorie Merriweather Post, inherited his company and fortune after his death. She became a prominent businesswoman and continued to manage the company. The legacy of C. W. Post also includes the establishment of C.W. Post College, now known as LIU/Post, as well as the naming of a Liberty Ship, SS C. W. Post, in his honor.