Bruce Reed

Bruce Reed (born March 16, 1960) is an American political advisor and non-profit administrator who was the president of the Broad Foundation. Prior to assuming that role in December 2013, he served as Chief of Staff to U.S. Vice President Joe Biden and as CEO of the Democratic Leadership Council (DLC). On December 22, 2020, it was announced that Reed would serve as a White House deputy chief of staff in the Biden administration, along with Jen O'Malley Dillon.

Reed was born in Boise, Idaho and raised in Coeur d'Alene, Idaho, the son of former state senator Mary Lou Reed and Scott Reed. He attended Princeton University and graduated with an A.B. in English in 1982 after completing a 92-page long senior thesis titled "Dickens, Decency, and Discontent: George Orwell and the Literature of Generous Anger." He then earned a master's degree in English Literature from Oxford University as a Rhodes Scholar.

Reed served as chief speechwriter for Tennessee Senator Al Gore from 1985 to 1989. He was founding editor of the DLC magazine, The New Democrat and served as policy director of the DLC from 1990 to 1991 under DLC Chairman and Governor of Arkansas Bill Clinton. In 1992, he was deputy campaign manager for policy of the Clinton-Gore presidential campaign. During the Clinton presidency, Reed served as chief domestic policy advisor and director of the Domestic Policy Council. Reed oversaw the administration's criminal justice policy, and worked closely with Joe Biden to pass "tough-on-crime" legislation including the 1994 Crime Bill. Reed also helped to write the 1996 welfare reform law known as the Personal Responsibility and Work Opportunity Act. He is credited with coining the welfare reform catchphrase, "end welfare as we know it."

In 2006, Reed published his book The Plan: Big Ideas for America, co-written by Rahm Emmanuel. A review of the book in Foreign Affairs notes "the most important big idea in the book is that Democrats should stop defending the New Deal and instead concentrate on recasting it for a more mobile society."

Reed is the author of the taunt, "change you can Xerox," from the February 21, 2008 presidential primary debate in Austin, Texas. Reed supplied Senator Hillary Clinton with the phrase to invoke accusations of plagiarism against rival Senator Barack Obama while parodying his campaign slogan: "Change you can believe in."

In the spring of 2010, Reed took a leave of absence from the DLC to become executive director and president of the National Commission on Fiscal Responsibility and Reform, a commission tasked with balanced the national budget during the Great Recession.

On January 14, 2011 he was named Chief of Staff to Vice President Joe Biden, succeeding Ron Klain. In November 2013, it was announced that he would step down as chief of staff to become president of the Broad Foundation.

During the 2020 United States presidential election, Reed worked as a technology policy advisor on the Joe Biden 2020 presidential campaign.

On December 22, 2020, it was announced that Reed would serve as a White House deputy chief of staff in the Biden administration, along with Jen O'Malley Dillon.

• Rahm Emanuel and Bruce Reed, The Plan: Big Ideas for America, PublicAffairs Books of Perseus Books Group, August 2006, ISBN 1-58648-412-5.