Bashshar Habibullah
Introduction
Bashshar Habibullah is an entrepreneur from Bihar, India, and is known for founding PatnaBeats, a company which fights the stereotyping of Bihar and Biharis by publishing positive media content on people, art, architecture, culture, history, and other things related to the northern Indian state.
The company also launched Merchandise focusing Bihar which it claims to be a mix of fashion with identity so that people are educated about the rich culture of the state and feel proud of their identity.
"#IamBrandBihar" campaign
Bashshar Habibullah rose to fame with PatnaBeats’ powerful and one of the most viral social media campaigns named "I am brand Bihar" (hashtag: "#IamBrandBihar"), which had 23 different pictures of Biharis from different walks of life. The campaign's mission was parallel with the company's agenda to end stereotyping.
The story was widely shared by sources including the BBC, Indian Express, The Telegraph, Aaj Tak, and India Today among others.