LadBaby

Mark Ian Hoyle (born 12 April 1987), commonly known by his Internet pseudonym LadBaby, is a British lifestyle blogger and YouTuber from West Bridgford, Nottinghamshire, based in Hemel Hempstead, Hertfordshire. His video content focuses on his experiences as a father, and is filmed with his wife Roxanne. The couple had the Christmas number one on the UK Singles Chart in 2018 and 2019 with the novelty songs "We Built This City" and "I Love Sausage Rolls" respectively.

Background and social media

Mark Hoyle is married to Roxanne Hoyle (née Messenger), and they have two sons, born in 2016 and 2018. While Roxanne was pregnant with their first son, Mark created a blog named "LadBaby" (reflecting the fact that he "was a lad and [he] was having a baby"), in which he documented his day-to-day life as a first-time parent. As of December 2019, the LadBaby YouTube channel, Facebook page and Instagram account have over 744,000 subscribers, 3,865,000 likes and 779,000 followers respectively. LadBaby's video content, uploaded onto their Facebook and YouTube accounts, consists mainly of vlogs in which Mark demonstrates life hacks which help him to save money when faced with potentially costly parenting tasks. In June 2017, one vlog, in which he bought a toolbox from a hardware store to serve as a lunchbox for his son, went viral. Other creations by him include a baby walker made of pipes, a makeshift paddling pool made from a skip and a makeshift baby gate made from half of a door. Other viral videos include two uploaded in February 2018, when the Hoyle couple had each other's cars wrapped with love heart stickers and photographs of their faces. LadBaby is also known for the catchphrase "Yes, mate!", which is often said in the videos.

Celebrity Dad of the Year, book and "We Built This City"

In June 2018, following an online public vote, Mark Hoyle won Clas Ohlson's 2018 "Celebrity Dad of the Year" award, beating Prince William and others; nine months later, Roxanne Hoyle won Clas Ohlson's 2019 "Celebrity Mum of the Year" award. In November, the Hoyle couple published a book titled Parenting for £1: …and other baby budget hacks in which they wrote about their life hacks.

On 14 December 2018, the Hoyle couple released their charity single, a parody cover of Starship's 1985 single "We Built This City". The amended lyrics had a sausage roll theme with the refrain being changed to "We Built This City on Sausage Rolls". All profits from the charity single went to The Trussell Trust. The song debuted at number one on the UK Singles Chart, beating Ava Max's "Sweet but Psycho" and Ariana Grande's "Thank U, Next" to the 2018 Christmas number one, making the Hoyles the first British YouTubers to top the chart. It also topped the Scottish Singles Chartand appeared in Australia's ARIA Digital Track Chart and the US Hot Rock Songs chart peaking at #31 and #47 respectively.

"I Love Sausage Rolls"

On 13 December 2019, the Hoyle couple released a single entitled "I Love Sausage Rolls", a parody cover of Alan Merrill's "I Love Rock 'n' Roll". The single's cover is based on Abbey Road's cover. The song became the Christmas number one, beating the likes of Stormzy (#2), Lewis Capaldi (#3) and Dua Lipa (#4), and spent one week in the top 40. The couple are the third act to have two consecutive Christmas number one singles and the first to have two successive novelty Christmas number ones in the UK.

In 2012, the couple took part in Channel 4’s Hidden Talent. Trained by former champion freediver Emma Farrell, Roxanne Hoyle was able to hold her breath underwater for four minutes and eighteen seconds.

Singles