Introduction
Ellen Siminoff (born Milwaukee, Wisconsin) is an entrepreneur and investor. Siminoff was a founding executive and Senior Vice President of Yahoo, where she ran business development, corporate development, and the small business and entertainment business units between 1996 and 2002. Frequently quoted in the New York Times as an Internet industry commentator, Siminoff was named one of Forbes magazine's Masters of Information in 2005.
Early life
Ellen Siminoff was born in 1967 in Milwaukee, Wisconsin. She obtained a BA in Economics from Princeton University and an MBA from Stanford University.
Career
Siminoff is currently Chief Executive Officer of Shmoop, an educational website. She was former chairman and CEO of Efficient Frontier. In her four years as CEO, Siminoff built Efficient Frontier into the largest buyer of search advertising keywords on Googleand one of the 25 most valuable privately held companies in Silicon Valley, at an estimated $275 million valuation, according to Silicon Alley Insider. Efficient Frontier was sold to Adobe for over $400 million in 2012.
Siminoff sits on the board of directors for Journal Communications, US Auto Parts, Zynga, and SolarWinds. Additionally, she was previously a board member at Mozilla Corporation and remains one at Efficient Frontier.
Personal life
She and her husband, David Siminoff, live in Los Altos Hills, California. They met while students at Stanford Business School.