William "Bing" Gordon is an executive in the video game industry. He served ten years as Chief Creative Officer of video game publisher and developer Electronic Arts (EA) prior to his current partnership with Kleiner Perkins Caufield & Byers (KPCB). He was a founding director of Audible.com and is currently a board member of Amazon, Ngmoco, and Zynga.
Gordon graduated from Cranbrook School in 1968. He studied drama and literature and earned a BA from Yale University. He moved to the Bay Area where he received an MBA from Stanford in 1978 after acting for a period in New York City.
After working as an account executive at the advertising firm Ogilvy and Mather, Gordon joined EA in 1982 working as the marketing department. In 2005, he took a faculty chair position at the University of Southern California's Interactive Media Division after EA invested in the fledgling program. On April 28, 2008 Gordon announced plans to leave EA to join the venture capital KPCB starting June 2008.
Gordon was the recipient of the 2011 Academy of Interactive Arts & Sciences Lifetime Achievement Award.